Marketing Sustainably

As technological advancements are increasing, so is the need for environmentally-friendly innovations. Here are some exciting innovations in 2018 that will benefit society and the environment: High-tech sieve that filters ocean water:  Although there are already inventions that make ocean water drinkable, most of the existing desalination plants are extremely costly and are known to damage the environment. The new Sieve invention is composed of a graphene that filters the ocean water and requires less  energy to operate.  Drone that Pollinates: With the decrease in bees being a primal issue, there is a new invention that pollinates for us. There are active researches in Japan that are testing out small drones that transition from carrying pollen from one plant to another. The machines aren't quite finished yet, but the idea will greatly benefit the food production industry and decrease the extinction of pollinating insects.  Biodegradable Bullets: This ammunition will repla

I was a little disappointed to find that my EF results didn't change... However, I realized that I was a bit overly confident with my reduction goals. I plan to reassess them and make them a bit more realistic and attainable. I've been a pescatarian for nearly 7 years and one of my goals was to completely go vegetarian, meaning I would cut out white meat/fish from my diet. While cutting back on meat consumption is a great way to support the reduction of Methane gas emissions from the livestock industry, it was not as easy as I thought. Although I did not completely take out meat from my diet, I surely reduced my consumption and now I'm more aware of the consequences when I'm choosing what to eat. Furthermore, one of my goals was to only shop organic and try my best to go to natural food markets, rather than the usual Fred Meyer or Walmart. I stuck with this for about two weeks, however my wallet was not too fond of the change... Being a frugal college student, it